Ojai Energetics Icons
Magical Threads![](https://freight.cargo.site/t/original/i/5055684184c5cb1347ae9f0f9f5ad82948e33134f6f23b4e747e9e67c28a1949/Artboard-7.png)
![](https://freight.cargo.site/t/original/i/8d03fdbc2f42280ef1b5308942c87bdd49a3b89db0ee066a9b21ca3c078c94eb/Artboard-5.png)
![](https://freight.cargo.site/t/original/i/3afe81dfea2940ed699cab48bb40217b64edc17207f7b49ec9faf0a01096e784/Artboard-6.png)
![](https://freight.cargo.site/t/original/i/4baa881d3aaa96f16c112ad46505c485e9428c8a3dd6ecc6a390a7ca02d4992a/ojai_-01.png)
![](https://freight.cargo.site/t/original/i/36a4d0f368fb8e65fcc4726766a5e916b164bcd98d255055172f338efc85e887/ojai_-02.png)
![](https://freight.cargo.site/t/original/i/d2c43f3087aeacbd4a8dce67351e803fe0f565e1a9991f29c78e25cce16c116b/Artboard-4.png)
Objective Convey the positive features of a CBD product, emphasizing the health benefits and non-psychoactive properties
Solution Use a friendly, open style and color palette that emphasize approachability.
Deliverables Digital icons
Outcomes Upcoming brand refresh that mitigates concerns around legitimacy and effectiveness.
Solution Use a friendly, open style and color palette that emphasize approachability.
Deliverables Digital icons
Outcomes Upcoming brand refresh that mitigates concerns around legitimacy and effectiveness.
Process Sketches
![](https://freight.cargo.site/t/original/i/a43b2eb06d0155ab8757f72995e0f91b0d3af0d446472eddede37e212053e6ae/ojai_nutrient1.png)
![](https://freight.cargo.site/t/original/i/043a5606e1d8eb414ace65cf4d7942cce6db09931b042fe5eba109c00cb0475d/ojai_tubes.png)
![](https://freight.cargo.site/t/original/i/c6e7e3ab2aa84edf475de385216e19dd41c4e033e0996f4539103645f6c8a590/ojai_nutrient3.png)
![](https://freight.cargo.site/t/original/i/fc3a490b2e3d18a9d6cc6a1294c07c9ab5719cae0091bb30131d509d0ea58a1f/ojai_wavy-guy.png)
![](https://freight.cargo.site/t/original/i/4d51daa5d6ef15517138f13bbcb02bbabe3a915c5cb036072a5c1c7008a9c5be/ojai_pyramid.png)
![](https://freight.cargo.site/t/original/i/28278d734d5ea36a07b1f0dc99f0559c7861192c9e3d12de3ef53e5b0d405017/ojai_peace-sign.png)
![](https://freight.cargo.site/t/original/i/c24fc14abeccb1fd128fb9d8bc1027811dcfce4678919eca290d427d43ee475a/ojai_hand-over-heart.png)
![](https://freight.cargo.site/t/original/i/07924d42033dbe5f4692083c87f231d6772046d8f5210ec4de38e7097f974557/ojai_seed.png)
![](https://freight.cargo.site/t/original/i/063c1ba33a035a11a88f5a26c9193612219f2693fe2acb8fdf2c21f8afbd7ee3/ojai_health.png)
![](https://freight.cargo.site/t/original/i/73e98fb24792adf0f9115cc8499963343861769da6cf3d279a25b59cf4694437/ojai_fulcrum.png)
![](https://freight.cargo.site/t/original/i/90b1afc5586236b80243ce7821161df46dc96fd349c2245350ca868852dd66ba/ojai_meditating.png)
![](https://freight.cargo.site/t/original/i/aa5c418364d955f632d68ee7556b2b7fb8c1b8b5f5232f98122658b44229acde/ojai_natural.png)
![](https://freight.cargo.site/t/original/i/3954249c486fe092929325dec3e86fdb2a68c20c7b7d22e6943b9c78c7bf86ac/ojai_nutrient4.png)
![](https://freight.cargo.site/t/original/i/d2f600ceea68a926d95500f17500c6d58987f8519f0413e5cfa867172b75150d/ojai_nutrient2.png)
![](https://freight.cargo.site/t/original/i/0a3e21140b04b8915bbf81eff0fa9c6d4f342ce924eead4446be36eb46daf52c/ojai_pinkiepromise.png)
![](https://freight.cargo.site/t/original/i/d8125b5c6b4c2d7ca5ec42edecd76da2b3e8cf5f1e98652b097ddb61c456a80f/ojai_hum.png)
![](https://freight.cargo.site/t/original/i/7f220415a54320289795c5bd728a9120109607c7be8c1cb873ec560c6cf6301b/ojai_ache.png)