Brand Architecture
Singularity UniversityBefore
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After
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Objectives Create clarity and alignment around brand offerings, and how they fit together.
Solutions Found overlap and commonalities between programs and products by interviewing team leads, community members, and executive team. Then created architecture that supports current offerings and accounts for the flexibility needed for future business development. Finally we looked at how to express the new architecture visually within the context of a rebrand.
Outcomes Clearer understanding for both clients and team members of where services and programs sit in the business, and cleaner visual brand extensions that feel like a piece of a whole, rather than separate entities.
Solutions Found overlap and commonalities between programs and products by interviewing team leads, community members, and executive team. Then created architecture that supports current offerings and accounts for the flexibility needed for future business development. Finally we looked at how to express the new architecture visually within the context of a rebrand.
Outcomes Clearer understanding for both clients and team members of where services and programs sit in the business, and cleaner visual brand extensions that feel like a piece of a whole, rather than separate entities.