I created the format for Optiv’s cybersecurity field guide series: tactical, visual playbooks that each take on a single security challenge through diagrams, charts, and practical steps. The format has carried the series through 15 guides across operations, infrastructure, identity, risk, and AI. After the system was on it’s feet I trained other designers, delegated work, and reviewed and approved subsequent entries. Produced 405 leads in 2025.

“Our most successful digital lead generation effort outside of our general contact form.” 
—Optiv marketing performance analyst