Information — Joel Hawkins, design lead

15+ years helping brands build, transform and communicate. Team lead on brand systems, governance, multi-channel campaigns, and live experiences. Open to design lead roles.

Selected Brands

Beatport
MACHINE
Magical Threads
Marriott
Optiv Security
Outreach International
RED Cameras
Singularity University
Steelcase
Toyota

About

Design lead working across brand systems, events, campaigns, and editorial. Most recently I was at Optiv, where I led the creative team on sales kickoffs and RSA Conference presence. Day to day, I was a senior member of the team that evolved and governed the brand across web, print, events, OOH, and campaigns. I created the cybersecurity field guide series, the company’s top digital lead source after its contact form.

Before that, I was a designer at Singularity University, where for long stretches I was the sole in-house design function. I led design for event systems and brand collateral, and was the client-side design lead on a brand audit, relaunch, and rollout.

Open to art director and design lead roles.

Get in touch at fromjoel@gmail.com.

Work

Optiv Security
Sr. Designer
2021–2026

Optiv Security
Graphic Designer
2018–2021

Singularity University
Graphic Designer
2013–2017

Freelance Designer
2010–Present

Selected Clients
Beatport
MACHINE
Magical Threads
Marriott
Outreach International
RED Cameras
Steelcase
Toyota

Education

MFA, Graphic Design
Academy of Art University
San Francisco, CA
2012

BA, Publication Design and Writing
Graceland University
Lamoni, IA
2008

Complexity is not the problem. Ambiguity is. Simplicity does not solve ambiguity. Clarity does.
—Alastair Somerville