Creative team lead for Optiv’s 2023 sales kickoff, attended by about 1k reps and partners in Denver. I led the creative team from concept through production, from pitching the C-suite to supervising branding installation onsite. I tracked a $70k branding and print budget, managed relationships and timelines across internal teams, production companies, venues, and vendors. The theme, We Rise, rallied the sales org around revenue targets and growth within existing accounts. Attendee satisfaction topped 92%, with strong praise from executive leadership. 

During the event we set a Guinness World Record