Joel Hawkins
Design Lead

Info

Get in touch

   


Selected Work

Project TypeContributionYear
Run the Play SKOEvent, design system
Team lead2026

Optiv brand evolution
Visual identitySystems, governance
2018–26

Optiv at RSA
Event, design systemTeam lead, three venues2025

We Rise SKO
Event, design systemTeam lead, theme2023

Security field guides
Data viz, editorial
Format lead, mentor
2020–26

Singularity U brand relaunch
Architecture, identity
Design lead, audit, rollout
2017




15+ years helping brands build, transform and communicate. Team lead on brand systems, governance, multi-channel campaigns, and live experiences. Open to design lead roles.
Selected Brands
Beatport
MACHINE
Magical Threads
Marriott
Optiv Security
Outreach International
RED Cameras
Singularity University
Steelcase
Toyota



Run the Play: Sales Kick OffOptiv Security
2026




Creative team lead for Optiv’s 2026 sales kickoff, attended by ~1,000 reps and partners in Nashville. I led the creative team from concept through production, from pitching the C-suite to supervising branding installation onsite. I tracked an $80k branding and print budget, managed relationships and timelines across internal teams, production companies, venues, and vendors.

The theme, Run the Play, framed the enablement team’s tools as a playbook for securing better business outcomes with a network of 450+ partners, industry analysts and 6k clients. Attendee satisfaction topped 99%, with strong praise from executive leadership.

 Concept + Messaging
Design System
Stage Design
On-Screen Graphics
Executive Keynote Decks
Environmental Branding
Wayfinding + Directional Signage
Awards, Swag
Video by Mike Hill


Partner award design
Environmental branding
Enamel pins


  ©2026 All Rights Reserved